This campaign demonstrates Surpass Senior Living’s elevated wellness resources and advanced knowledge of senior care. We created fun and informative deliverables to show prospective families that Surpass is the best choice.
The booklet outlines seven features of care offered at Surpass facilities. The overall design references elements of the Surpass brand, including color choices and typography. Icons and callouts bring special attention to event programming and amenities offered.
Launched as a digital resource and extension to the booklet families receive, the website allows prospective move-ins to schedule a visit or apply to become a resident.
The social campaign was a prime opportunity to segment our wellness information into bite-sized moments and repurpose our message for digital media.
